To create clothes that make you feel good about yourself. The Rufskin man is confident, inventive, and unafraid to experiment with his personal style.
Rufskin began with a desire to fill a void in men’s fashion, starting with the ethos of our brand: a well-cut, sexy men’s jean. The business grew from its original artisan denim line, created from a garage in San Diego, to a global menswear company encompassing swimwear, underwear and athletic wear. It is built on the foundation of being at once vintage, sexy, masculine, athletic, futuristic and above all, well crafted.
More than just made in the USA, our entire operation from design and art direction through to manufacturing and shipping is done right here in San Diego, California, where our flagship store is located in the hip locale of North Park. The photography, pattern making, marketing, even IT, is all done in house, achieving a truly organic and integrated structure.