A BEAUTIFUL ITALIAN STORY.
Founded in 1908 by Ludovico Martelli, Proraso has been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
AN IDEAS LAB.
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
EVOLUTION ACCORDING TO TRADITION.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
FOUR PRODUCT LINES FOR EVERY TYPE OF BEARD
It all began with the green line, with guaranteed freshness, which then expanded to include specialist lines that meet special characteristics and needs. It's an evolution, but one that's never lost sight of Proraso's authenticity.
Proraso products do not contain any ingredients of animal origin. The only exceptions are The Shaving Brush that is made of natural bristles and the Moustache Wax that contains beeswax. Furthermore, in compliance with European Cosmetic Regulation 1223/2009 no product is tested on animals.
Proraso's first line and still evergreen. A renewed formula that stands out for the quality of its ingredients. Refreshing and invigorating, it's suitable for all beard and skin types. With pleasant notes of menthol and eucalyptus.
For sensitive and easily irritated skin, with extracts of green tea and oatmeal. It helps prevent redness and leaves the skin soft. With a delicate fruity fragrance of lime and apple.
Exfoliating and nourishing, it's for thicker, coarser beards, softening and preparing them for shaving. With shea butter. An intense fragrance scented by sandalwood.
Protecting and moisturising, it's dedicated to those who demand a close and comfortable shave. With aloe vera and vitamin E. A modern and spicy fragrance with notes of amber and musk.